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People on the Move
B-Reel Signs Director Eivind Holmboe
Eivind Holmboe
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Director Eivind Holmboe has joined B-Reel’s U.S. and U.K. rosters. He comes over from

Eivind, a World Cup Freestyle skier, began his career as a copywriter at Deutsch LA after graduating from The Art Institute, San Francisco.

Michael McQuhae, executive producer and managing director of B-Reel, said, “A visual storyteller of his talent is rare to come by. Eivind’s “VW Paper Clip” spot has been on my radar for years.”

Holmboe is currently developing his first self-written feature film project while continuing his love of directing commercials.

B-Reel has offices in New York City, Los Angeles, London, Stockholm, Barcelona and Berlin.

B-Reel Commercials’ directorial roster includes Jeffery Plansker, Miles Jay, Filip Tellander, Jon+Torey, Anders Hallberg, Tom Malmros, Steven Tsuchida, Patrik Bergh, Josh Miller, Roye Segal, Mikael Marcimain, Johan Perjus, Jens Sjögren, Anders Forsman, and Holmboe.