Saturday, May 26, 2018

A :30 ad timeslot on the Academy Awards is fetching some $1.9 million. Is this a good investment for advertisers?

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Yes, it's that rare TV event that attracts a large audience and generates major social chatter.
80% (24 votes)
Probably. It's a justifiable investment given that the Oscars are regarded as the Super Bowl for the female demographic.
3% (1 vote)
Perhaps. It all depends on the appropriateness of the advertiser and the spot's message in the context of the telecast.
3% (1 vote)
No. It's an overpriced proposition for a long, drawn-out, self-congratulatory show.
13% (4 votes)
Total votes: 30