- Friday, Jun. 4, 2004
Crossroads Films, Los Angeles.
Marcus McCollum, director; Jeanne Lipsey, DP; Camille Taylor and Dan Lindau, co-owners; Peter Abraham, executive producer/producer. Shot on location in Torrance, Calif.
Tracy Wong, creative director; Mark Watson, art director; John Schofield, copywriter; Dax Estorninos, producer.
Recess Editorial, Seattle.
Alan Nay, editor.
Lustre Communications, Seattle.
Cameron Campbell, online editor.
Flying Spot Film Transfer, Seattle.
Jeff Tillotson, colorist.
Clatter & Din, Seattle.
John Broker, mixer/sound designer.
"Chicken" opens on what appears to be a commercial for Sky High Airlines. As the spokesman walks through the company's technology center, he emphasizes that Sky High's fares are calculated by a supercomputer, as a chicken in a plexiglass box is shown. The man tosses some feed onto the keyboard in the box and the bird pecks out a fare, which is displayed on the front of the box. The spokesman says, "Ah, technology," as the :30 ends with a graphic: "Introducing common sense fares. Cheaper. Less restrictive. Better value," and finally the Alaska Airlines logo.
Spot broke April 5.