Monday, December 18, 2017
  • Friday, Jun. 4, 2004
Crossroads Pecks At Alaska Airlines

CLIENT

Alaska Airlines.

PRODUCTION CO.

Crossroads Films, Los Angeles.

Marcus McCollum, director; Jeanne Lipsey, DP; Camille Taylor and Dan Lindau, co-owners; Peter Abraham, executive producer/producer. Shot on location in Torrance, Calif.

AGENCY

WongDoody, Seattle.

Tracy Wong, creative director; Mark Watson, art director; John Schofield, copywriter; Dax Estorninos, producer.

EDITORIAL

Recess Editorial, Seattle.

Alan Nay, editor.

POST

Lustre Communications, Seattle.

Cameron Campbell, online editor.

Flying Spot Film Transfer, Seattle.

Jeff Tillotson, colorist.

AUDIO POST/

SOUND DESIGN

Clatter & Din, Seattle.

John Broker, mixer/sound designer.

THE SPOT

"Chicken" opens on what appears to be a commercial for Sky High Airlines. As the spokesman walks through the company's technology center, he emphasizes that Sky High's fares are calculated by a supercomputer, as a chicken in a plexiglass box is shown. The man tosses some feed onto the keyboard in the box and the bird pecks out a fare, which is displayed on the front of the box. The spokesman says, "Ah, technology," as the :30 ends with a graphic: "Introducing common sense fares. Cheaper. Less restrictive. Better value," and finally the Alaska Airlines logo.

Spot broke April 5.

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