- Friday, Jun. 6, 2003
Audio engineer John Bolen and executive producer Pam Doyle, both formerly at audio postproduction house Eleven, have teamed to form Play. The new audio post shop has entered into a strategic alliance with 2 Street Studio, Santa Monica, whereby the two companies will share gear and studio space while operating independently. Play will focus on audio post for TV commercials; 2 Street Studios targets a wide range of radio production and audio post.
Doyle said the relationship with 2 Street's new recording studio enables Play "to hit the ground running." Conversely, 2 Street also expects to derive benefits from the arrangement. "It exposes our facilities," said 2 Street general manager Jill Kershaw, "to even more agencies and producers. Additionally, we can call on the talents of John and Pam for our projects when the situation warrants. It is an exciting proposition for all parties."
Bolen and Doyle had been on staff at Eleven since its founding nearly five years ago. They launched Play based on their desire to build a new company from the ground up. Also coming over to Play from Eleven are assistant mixers Matt Downs and Chris Hildrew. In one of the company's first projects, Bolen will be mixing spots for Old Navy, out of its in-house ad agency.
Bolen's recent credits at Eleven include "The Great Return" for Nike Apparel out of Wieden+Kennedy, Portland, Ore., and "Mosquito Net" for Expedia. com and Deutsch LA. He also mixed spots for such clients as Infiniti and Apple via TBWA/ Chiat/Day, Los Angeles; Sprint PCS Vision for Publicis & Hal Riney, San Francisco; Burger King out of Deutsch LA; and the Gap via its in-house agency.
Prior to Eleven, Bolen headed audio post operations at Roland House, Arlington, Va. He oversaw mixing and audio production work on long form projects, primarily documentaries, for Discovery Channel, The Learning Channel, National Geographic, PBS and other clients. He holds a degree in recording and music from the Peabody Conservatory of Music in Baltimore.
At Eleven, Doyle headed sales, oversaw day-to-day operations and produced mixing projects. She began her career with Sound Vendors, North Hollywood, and later became a founding partner in Hollywood Recording.
2 Street Studio's new recording facility is equipped with a Digidesign ProTools 5.1 system and is set up for voiceover recording, radio mixing, mix-to-pix and ADR. Launched last year, 2 Street recently kicked off business at its new site with a Geico radio campaign, produced by Radio in the Nude, Santa Monica, for The Martin Agency, Richmond, Va.