Monday, December 11, 2017
  • Friday, Jul. 26, 2002
Radium Heats Up Old Navy

CLIENT

Old Navy.

PRODUCTION CO.

Venus Entertainment, bicoastal.

Matthew Rolston, director; Russell Carpenter, DP; Kerstin Emhoff, executive producer; Kira Carstensen, producer. Shot at The Lot, West Hollywood.

AGENCY

Old Navy Marketing,

San Francisco.

Ernest Lupinacci, creative director; Robin Ekiss, director/editorial; Connie Bang, director/broadcast production; Michael McCadden, head of marketing.

EDITORIAL

Inside/Out, Santa Monica.

Fred Fouquet, editor; Gabriela Tollman, assistant editor.

POST/VISUAL EFFECTS

Radium, Santa Monica.

Steve Schofield, executive producer; Carla Attanasio, producer; Chris Jones, creative director/compositor/online editor/on-set visual effects supervisor; Ken Berland, Jon-Mark Kortsch and Rocco Passionino, CG artists; Mark Holmes, on-set visual effects supervisor.

Company 3, Santa Monica.

Stefan Sonnenfeld, colorist.

Steele VFX, Santa Monica.

Jerry Steele, digital artist.

Blind, Santa Monica.

Chris Do, creative director; Tom Koh, art director/designer; Jason Cook, designer; Ehren Addis, animator; Elizabeth Hummer, executive producer; Hayley McEachen, associate producer.

AUDIO POST

Eleven, Santa Monica.

John Bolen, mixer.

SOUND DESIGN

Eleven.

John Bolen, sound designer.

THE SPOT

In "Summer Shorts," men in space suits perform scientific tests as they watch people of all ages—sporting Old Navy's summer shorts—take part in summertime activities such as sunbathing, volleyball and ice cream eating. The :30 then cuts to a shot of a large sunscreen bottle. As the camera pulls back, George Hamilton is shown seated, surrounded on either side by beautiful young women. "Is it hot up here, or is it just me?" he asks.

Spot broke in May.

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