Tuesday, September 27, 2016
  • Friday, Jul. 20, 2001
Mullen, Crossroads Tee Off For GCSA

CLIENT

Golf Course Superintendents Association.

PRODUCTION CO.

Crossroads Films, New York.

Chuck Bennett and Clay Willliams, director; Giorgio Scali, DP; Carole Hughes and Cami Taylor, executive producers; Jack Hardwicke, producer. Shot on location in Whittier, Calif.

AGENCY

Mullen, Wenham, Mass.

Edward Boches, creative director; Michael Ancevic, art director; Stephen Mietelski, copywriter; Kim Stein, producer.

EDITORIAL

Final Cut, New York.

Carlos Arias, editor; Sari Resnek, assistant editor.

POST

Manhattan Transfer, New York.

Peter Flack, online editor; Clive Christopher, colorist.

VISUAL EFFECTS

Robert Devine, Los Angeles.

Robert Devine, puppeteer.

AUDIO POST

Sound Lounge, New York.

Philip Loeb, mixer.

MUSIC

Elias Associates, Bicoastal.

Fritz Doddy, arranger; Alex Lasarenko, creative director.

THE SPOT

In the :30 "Beautiful Morning," a man driving a cart across a golf course joyfully sings, "Oh What a Beautful Morning," while other superintendents enjoy their duties musical-style. When a golfer hits a divet, everyone—including a squirrel—stops for a moment. When the grass is replaced, the workers return to their merriment.

Spot broke March 12.

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