Tuesday, September 27, 2016
  • Friday, Jul. 20, 2001
Radium Restores Farmers

CLIENT

Farmers Insurance Group.

PRODUCTION CO.

Radium, San Francisco and

Los Angeles.

Loni Peristere, director; Steve Schofield, executive producer; Carla Attansio, producer; Chris Jones, effects supervisor; Kristin Johnson, lead digital artist. Shot on location in Pisa, Italy; Philadelphia; Giza, Egypt; and Paris.

Propaganda Films, Hollywood.

Anna Foerster, DP; Roger Zorovich, executive producer; Jeff Tanner, producer.

AGENCY

Campbell-Ewald/West, Los Angeles.

Debbie Karnosky, executive creative director; Chip Kettering, associate creative director/art director; Bob Ancona, associate creative director/copywriter; Carole McCarty, executive producer; Anastacia Nemec, associate producer.

EDITORIAL

Cosmo Street, Santa Monica.

David Trachtenberg, editor.

POST

R!OT, Santa Monica.

Mark Wilkins, colorist.

AUDIO POST

Mike Recording Services, West Los Angeles.

Bruce Bueckert, engineer.

MUSIC/SOUND DESIGN

Chris Bell+Company, West Los Angeles.

Chris Bell, composer/creative director; Andy Snavely, composer/sound designer.

THE SPOT

In the :30 "Monuments," icons such as the leaning tower of Pisa, Venus de Milo, the Liberty Bell, and a Vincent van Gogh self-portrait are shown as they currently appear. Each item is then "restored" (i.e., the tower is straightened, Venus has arms, no crack in the Liberty Bell, and Vincent has two ears.) The spot ends with the tag, "Farmers Insurance. Gets you back where you belong."

Spot broke in July.

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