Thursday, June 21, 2018
  • Thursday, Aug. 11, 2016
W+K's Susan Hoffman named honorary president, overall jury chair of Kinsale Shark Awards
Susan Hoffman, global ECD, Wieden+Kennedy
  • KINSALE, Ireland
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Susan Hoffman, global executive creative director of Wieden+Kennedy, has been named honorary president and overall jury chair for the 54th Kinsale Shark Awards, the three-day (Sept. 22-24) international festival focused on unconditional creativity. The fest is held in the picturesque town of Kinsale, 20 minutes outside of Cork.

Additionally Creative Social will curate Kinsale Shark’s Creative Speaker Program, featuring Laura Jordan Bambach, creative partner of Mr President, and Mr Bingo, a charismatic illustrator whose clients include Time Magazine, The New York Times, Wired, The Tate and the BBC. 

Daniele Fianduca, co-founder of Creative Social, said, “For us it is an amazing opportunity, and an honor, to bring our skills of creative curation to Kinsale.   We’ve been delivering inspiring events to industry creative leaders for over a decade now, and we are looking forward to delivering a fresh approach to a festival which is entirely focused on rewarding creativity.  It also provides our global Socials who can’t make CS Mumbai in November, an opportunity to hop across to Ireland for some much needed inspiration!”

A total of 40 judges, will sit across 9 juries.  There is a truly international coterie with members from Australia, Austria, China, France, India, Italy, New Zealand, The Netherlands, UK and USA, all arriving in Kinsale on festival week to judge the entries.

This year, some product categories have been re-defined to reflect the continuously changing landscape of the advertising industry.  Further awards for writing, humor, artist’s performance and postproduction colorists have been added to the Craft sections. Music & Sound Categories have also been re-shaped.