The Roc Nation School of Music, Sports & Entertainment at Long Island University has tapped global, award-winning advertising agency Wieden+Kennedy to launch a new Creative Promotion in Media program starting in the fall 2021 semester.
The program is designed to help students understand the possibilities of a creative career in advertising and marketing with cultural impact via a versatile array of classes, including “Hood Marketing 101: How Blackness is Bought,” “How to Be a Good Troublemaker,” and “Nothing is an Accident.”
As part of the curriculum, students will be able to discern the difference between creative impact and traditional creative work, while drawing knowledge from some of today’s most unconventional creative practitioners. The faculty at the Roc Nation School of Music, Sports & Entertainment will look to help break down the barriers of entry into the creative industry and bring in unique perspectives from all corners of the world.
“Through our partnership with Wieden + Kennedy, we are offering Roc Nation School of Music, Sports & Entertainment students unique and true value as well as deep insight into the creative world, which will benefit them regardless of their career path,” said Kimberly R. Cline, president of Long Island University.
Wieden+Kennedy is best known for creating Nike’s “Just Do It” campaign, but the agency has also collaborated with several of the world’s pre-eminent brands, including Anheuser-Busch InBev, The Coca-Cola Company, Delta Air Lines, Ford, KFC, KraftHeinz, McDonald’s, Procter & Gamble and Samsung.
Most recently, Wieden+Kennedy worked with McDonald’s to introduce the custom Travis Scott, J. Balvin and BTS meals, collaborated with Bud Light on the viral “Dilly Dilly” campaign and spearheaded Nike’s “Dream Crazy” efforts, with the memorable line “Believe in something, even if it means sacrificing everything.”
“How culture gets made is mostly a mystery,” said Michael Hagos, creative director at Wieden+Kennedy. “We want to show more people how to get in the room, how to claim a seat at the table, and how to channel their unique voice and creativity to solve business problems.”
Students will have the opportunity to learn from Wieden+Kennedy’s diverse staff–whose work spans backgrounds of all types–including Hagos, head of planning Dr. Marcus Collins, social copywriter Courtney O’Donnell, and filmmaker and creative Tania Taiwo, to name a few.
This announcement comes on the heels of Long Island University’s announcement that super producer 9th Wonder, award-winning musician Sam Newsome and renowned vocalist Colin Levin would join the faculty of the Roc Nation School of Music, Sports & Entertainment and serve as instructors.
Most recently, Grammy Award-winning musician and entrepreneur Megan Thee Stallion announced plans to provide a full-tuition, four-year scholarship for a student looking to pursue their education at the Roc Nation School of Music, Sports and Entertainment this upcoming semester. Prospective students looking to enroll in the school in the fall can still apply for the scholarship opportunity here.
Apple sells $46 billion worth of iPhones over the summer as AI helps end slump
Apple snapped out of a recent iPhone sales slump during its summer quarter, an early sign that its recent efforts to revive demand for its marquee product with an infusion of artificial intelligence are paying off.
Sales of the iPhone totaled $46.22 billion for the July-September period, a 6% increase from the same time last year, according to Apple's fiscal fourth-quarter report released Thursday. That improvement reversed two consecutive year-over-year declines in the iPhone's quarterly sales.
The iPhone boost helped Apple deliver total quarterly revenue and profit that exceeded the analyst projections that sway investors, excluding a one-time charge of $10.2 billion to account for a recent European Union court decision that lumped the Cupertino, California, company with a huge bill for back taxes.
Apple earned $14.74 billion, or 97 cents per share, a 36% decrease from the same time last year. If not for the one-time tax hit, Apple said it would have earned $1.64 per share — topping the $1.60 per share predicted by analysts, according to FactSet Research. Revenue rose 6% from last year to $94.93 billion, about $400 million more than analysts forecast.
But investors evidently were hoping for an even better quarter and appeared disappointed by an Apple forecast that implied its revenue for the October-December quarter covering the holiday shopping season might not grow as robustly as analysts envisioned. Apple's stock price shed about 2% in Thursday's extended trading, leaving the shares hovering around $221 — well below their peak of about $237 reached in mid-October.
The latest quarterly results captured the first few days that consumers were able to buy a new iPhone 16 line-up that included four different models designed... Read More