Creative production company We Are Royale (WAR) is boosting its leadership with the addition of Jason Cook as executive creative director, who will work alongside newly promoted ECD Loren Judah. The appointments make room for WAR co-founder Brien Holman to assume the role of chief creative officer, with fellow co-founder Jen Lucero taking rank as CEO.
“Jason and Loren each bring unique and complementary skillsets into the fold as we gear up for an exciting new era at We Are Royale,” stated Holman. “When you combine Loren’s mastery of the interactive space, and Jason’s dexterity in traditional live-action, CG, and design, the creative leadership we have in place has never been stronger.”
Lucero added, “Solidifying our creative leadership allows Brien and I to steer WAR into the future as we look to build on our successes in the advertising, entertainment, and gaming space going on 15 years.”
No stranger to the WAR family, Cook has freelanced with the company over the years. He now joins the staff with an accomplished entertainment and advertising career. Prior to launching his own studio, Nylon, he gained ground as a designer/animator at creative shops in Los Angeles, including BL:ND, Imaginary Forces, and Logan. He next held a tenure as associate creative director at Superfad, where he amassed an impressive body of campaign work for Coca-Cola, Pella Windows, and Visa, while directing spots for Fiat, THQ, and League of Legends. Cook went on to enjoy a lengthy run of freelance work as a creative director/director for Arsenal FX, Stardust, Troika, We Are Royale, and many more. In addition to his commercial representation as a director at Mutt Film, and later Dictionary Films, Cook most recently served as creative director at Flavor Design, where he led projects for Target, Ford, Honda, Chevy, Maytag, Walmart, Kellogg’s, and many more.
Judah is entering his 10th year with WAR. From title designs to AR/VR applications, he has spearheaded campaigns and experiences at WAR for such clients as Facebook (Meta), Riot Games, Nike, Coca-Cola, and USAF, to name a few.