Laughlin Constable (LC), an independent, full-service brand experiences agency, has hired Vincent Geraghty to serve as EVP, head of production at its HIVE Content Studio, overseeing the agency’s full integrated suite of production and content offerings.
Geraghty previously held senior executive production roles at Havas, Ogilvy, Publicis Communications and Leo Burnett. Most recently, he had founded GPSG Geraghty Group, an independent full-service production studio, working with agencies, production companies and brands.
“Vincent is one of those game-changing hires,” said Anthony Romano, CEO of Laughlin Constable. “His incredible reputation for building and running world-class production teams, combined with his high bar for creative excellence and his track record of doing award-winning work for iconic brands, makes him the perfect person to lead the big vision we have for what a modern content studio should be today.”
Geraghty will run the HIVE Content Studio as an independent studio operation, supporting its own stand-alone portfolio of clients, while also continuing to serve as the in-house production arm of Laughlin Constable. The HIVE Content Studio has been gradually expanding over the last few years from a campaign postproduction outfit to offering a much wider and more versatile array of best-in-class videography, photography, animation, social and micro-content, and AI-generated content assignments.
“I’m thrilled to start this new chapter in my career with the talented creative team at LC and HIVE Content Studio,” said Geraghty. “The agency’s bold ambition for bringing together tech innovations, craft, and lean operations to create a new standard for content at scale, aligns with my beliefs about what’s important for the future of content production.”
Geraghty began at Laughlin Constable in May 2024. He has received creative awards for his work, including Cannes Film Gold Lions, Cannes Direct Gold Lions, AICP Next Awards, AICP Film Awards, One Show Pencils, Effies and Clios for global clients such as Coca-Cola, McDonald’s, Kellogg’s, P&G, Altoids, Samsung and SC Johnson.
Laughlin Constable has won a string of new client engagements recently, including True Value, Nordic Naturals, Good Food Holdings, North Shore Bank, Sherwin Williams, and Elevance Health, and recently won a 2024 Clio and a 2024 Effie for its work with the national non-profit, the ASPCA.
Nike’s quarterly sales and profits slump as it faces shoppers’ sluggish demand for its products
Nike sales and profits slumped in its fiscal first quarter as the sportswear giant wrestles with shoppers' sluggish demand for new sneaker models and other products.
The lackluster results Tuesday came after Nike announced last month that its CEO, John Donahoe, is stepping down on Oct. 13. Company veteran Elliott Hill is coming out of retirement to head up the company.
"A comeback at this scale takes time, but we see early wins — from momentum in key sports to accelerating our pace of newness and innovation," said Matthew Friend, executive vice president and Nike's chief financial officer, in statement. "Our teams are energized as Elliott Hill returns to lead Nike's next stage of growth."
Friend told analysts Tuesday that, given its CEO transition and with three quarters left in the fiscal year, Nike has withdrawn its full-year financial-performance guidance and intends to provide a quarterly outlook for the balance of the fiscal year. It also postponed its investor meeting that had been scheduled for Nov. 19.
Nike has been known for its innovation but in recent years, analysts have said that it has lost its focus on coming up with cool products.
Neil Saunders, managing director at GlobalData Retail, said that some of the sales decline was due to a weaker consumer economy that has shoppers buying fewer sneakers and not splurging on clothing as they once did.
"Nike has done itself no favors with a lack of focus and oomph in a market where far more effort and exertion is needed to hold onto sales," he said. "There is a general sense that Nike has lost its edge and that the power of its innovation and the quality of its storytelling have both been faded."
Saunders noted that at the same time, smaller rival brands... Read More