- Tuesday, Jul. 5, 2016
Smith Brothers Agency has acquired 4Twelve Productions in a strategic move to deepen the agency’s content creation and in-house video capabilities. The acquisition will integrate 4Twelve’s video production team into Smith Brother’s existing Content Studio, which provides clients with full-service solutions for content creation and digital marketing. Financial terms were not disclosed.
Based in the Lawrenceville neighborhood of Pittsburgh, 4Twelve Productions acted as a multimedia production company, creating everything from full-length films and music videos to Vine videos and web shorts. The company’s former clients include Time Magazine, Carnegie Mellon University, Northeastern University and Pittsburgh Youth Leadership Summit.
Moving over to digital-forward, performance-based consumer packaged goods marketing agency Smith Brothers from the 4Twelve team are Joshua Eisenfeld, Zachary Eisenfeld, Daniel Finegold, and Stephen Hicken. They each play unique roles in directing, cinematography, editing, and production.