- Monday, Aug. 15, 2016
- CULVER CITY, Calif.
After eight years in Santa Monica, MPC LA is moving to a 25,000-square-foot digital studio in Culver City. The innovative new space is twice the size of MPC LA’s old home.
MPC Advertising will see its creative firepower ramp up with more space and resources dedicated to innovative VFX, color and finishing. The space also plays host to a purpose built VR/AR infrastructure and the company’s content production arm, MPC Creative.
MPC Film will offer filmmakers the opportunity to inspire and collaborate with MPC’s creative talent to support the pre-production phase of development. Creative services will include concept and production design, previs and visual development, preliminary bidding and budgeting and VFX supervisor representation.
MPC’s global CEO, Mark Benson, explained: “We continue to be inspired by crafting the very best visual experiences in collaboration with the finest creative, production and technology minds. Moving into an integrated space for both our film and advertising businesses in Culver City allows MPC to better service the needs of the creative community.”
The space features the very best technology including an MPAA approved previs artist workspace and a screening room with 3D stereo, HD, and 2K/4K projection, offering 2k synced reviews, TVIPS video feed and video conferencing.