Wednesday, December 12, 2018
IAB: Ad spending on original digital video programming up 114% since 2014
  • NEW YORK
  • --

Advertisers and media buyers have made an impressive 114 percent increase in investments in original digital video programming over the past two years, according to the third annual “Digital Content NewFronts: Video Ad Spend Study.” This survey of 360 marketing and media buying professionals was...

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