Saturday, December 3, 2016
Draftfcb simplifies brand to FCB
  • NEW YORK
  • --

Six months after becoming global CEO of Draftfcb, Carter Murray is changing the agency’s name to FCB (Foote, Cone & Belding).

“Two distinct brands, Draft and FCB, were merged together seven years ago,” said Murray. “The entities have united and now have one seamless offering. It’s...

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