Brand New School (BNS) has entered into a partnership with DIA, a progressive design agency specializing in kinetic identities and typographic systems.
In joining forces on select projects, the companies leverage BNS’ capabilities in design-driven production with DIA’s expertise in and approach to identity design and typography. This alliance allows the businesses to create comprehensive brand campaigns and experiences born from identity systems through generative design, animation, CGI, and live-action.
Both BNS and DIA are known for amplifying brands through forward-thinking design. The studios’ shared ethos played a role in the success of their recently created kinetic typography and branded 3D campaign for Verizon, which served as both a new visual language for Verizon and the launch campaign for its newly introduced 5G network. This comes on the heels of a TV and OOH campaign for Johnnie Walker, which activated hundreds of screens throughout the U.S. and Europe, providing a seamless production for an expansive delivery across all mediums.
“DIA is the global gold standard for kinetic identity systems and animated typography,” said Devin Brook, BNS managing partner. “We’re creating holistic campaigns that touch every aspect of a brand–with an equally high level of design and animation: from brand identity, to TV, social, retail, and OOH.”
DIA managing partner Meg Donohoe said, “For years, BNS has maintained a strong point of view and design sensibility. With this unique partnership we can offer forward-thinking identity design with full brand activation across any medium. We look forward to pushing design systems into more immersive and experiential formats.”
Google is blasted by UK watchdog for what it calls anti-competitive behavior through digital ads
Google was slammed Friday by U.K. regulators who say it's taking advantage of its dominance in digital advertising to thwart competition in Britain, ratcheting up pressure that the tech giant is facing on both sides of the Atlantic over its "ad tech" business practices.
Britain's Competition and Markets Authority said that the U.S. company gives preference to its own services to the detriment of online publishers and advertisers in Britain's 1.8 billion pound ($2.4 billion) digital ad market. The watchdog leveled its accusations after an investigation, and the findings could potentially lead to a fine worth billions of dollars or an order to change its behavior.
Google is a major player throughout the digital ad ecosystem, providing servers for publishers to manage ad space on their websites and apps, tools for advertisers and media agencies to buy display ads, and an exchange where both sides come together to buy and sell ads in real time at auctions.
"We've provisionally found that Google is using its market power to hinder competition when it comes to the ads people see on websites," the watchdog's interim executive director of enforcement, Juliette Enser, said in a press release.
The watchdog's charges, known as a statement of objections, arrive two years after it opened its investigation. Google's digital ad business is also the focus of a European Union antitrust investigation and a U.S. Justice Department lawsuit that's set to go to trial this month.
The CMA said that Google's "anti-competitive" conduct is ongoing, but the company disputed the allegations Friday.
"Google remains committed to creating value for our publisher and advertiser partners in this highly competitive sector," the company said in a prepared... Read More