Film marketing agency Creative Partnership has expanded its U.S. operation and leadership team. Managing director Michelle Gardiner is relocating from London to the West Coast where she will head up the company’s existing Los Angeles operation as executive VP. Taking over at the agency’s London headquarters is film and entertainment marketing executive Chris Warrington, who joins as managing partner.
“The aim of this new leadership structure is to strengthen our client offering and reinforce the connection between our international presences on both sides of the Atlantic,” said Gardiner.
“With these two contact points we’re able to offer a more transparent chain of brand and creative custody for clients, deliver them more integrated global campaigns, protect their valuable assets and drive their businesses. This is an exciting time of change for Creative Partnership and I’m delighted to be based stateside and to continue to work closely with creative director Mia Matson, Chris and our L.A. team to deliver exceptional creative.”
Creative Partnership, which became part of the AKA Group in 2012, has nearly 40 years of experience in delivering creative campaigns for some of the biggest names in film and TV distribution and has seen significant growth under Gardiner’s direction. Recent projects include international print, digital and social campaigns for Mary Queen of Scots, Johnny English 3, and Mamma Mia 2. The agency also ran origination work and U.K. distribution campaigns for The Little Stranger and Goodbye Christopher Robin.
Warrington brings extensive experience in film and entertainment marketing, both client- and agency-side, at companies including Twentieth Century Fox, Icon Film Distribution, and most recently Trafalgar Releasing, where he led the campaigns for Peter Jackson’s They Shall Not Grow Old and this year’s record-breaking global release of The King And I: From The Palladium.
“I’ve been a great admirer of Creative Partnership for many years, ever since being awestruck by their iconic designs for Reservoir Dogs! The legacy of the agency’s work speaks for itself and with Michelle and Mia’s direction, the CP team has created campaigns that capture the essence of a story and what attracts an audience to it,” said Warrington.