The 4A’s, the trade association representing the advertising agency business, announced the winners of its 2014 4A’s O’Toole Awards for Creative and Media Excellence during its Transformation: The Idea Effect conference in Los Angeles.
The O’Toole Creative Awards, were presented by Susan Credle, chief creative officer, Leo Burnett USA, and Victor Ortez, former WBC welterweight champion.
O’TooleBox: BBDO New York
Large Agency: BBDO New York
Mid-Size Agency: Barton F. Graf 9000 LLC
Small Agency: Baldwin&
The O’Toole Media Awards are given to member agencies that consistently drive media excellence through innovation, transformation and creativity in media planning and/or buying functions.
Joe Apprendi, CEO of Collective, presented the O’Toole Media Awards. Collective is the founding sponsor of the Media Awards and will donate $30,000 to the 4A’s Foundation, which uses funds to underwrite scholarships for multicultural students in media and create arts. Each winner will receive $10,000 for a charity of their choice and are encouraged to donate to the 4A’s Foundation.
Large: Horizon Media
Mid-Sized: Spark
Small Agency: Duncan/Channon
Since 1991, the O’Toole Awards have recognized the highest level of excellence for an agency’s body of work on behalf of multiple clients, with entries open to creative agencies of all sizes, including international agencies. In 2013, the 4A’s added the category for media planning and buying excellence.
Ubisoft shares jump following reports of Tencent, Guillemot family considering buyout
Shares of Ubisoft jumped more than 30% Friday, following reports that Tencent and the Guillemot family are considering a buyout of the video game maker.
Bloomberg news reported that Tencent and Guillemot family — minority stakeholders in Ubisoft — have been discussing ways to stabilize the company after it lost more than half its market value this year. Shares surged 33.5% to about $15.57 Friday, according to FactSet.
Ubisoft declined to comment. Tencent did not immediately respond to a request for comment.
France-based Ubisoft is the publisher behind the well-known franchise "Assassin's Creed." Ubisoft's shares fell last month to their lowest point in more than a decade after its latest title "Star Wars Outlaws" underperformed and the company announced that it would delay the latest "Assassin's Creed" game.
Yves Guillemot, Ubisoft's CEO, said in a statement last week that the company's "second quarter performance fell short of our expectations."
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