Olympic Athletes Build Their Own Brands, Change The Sponsorship Game Friday, February 16, 2018 A gold medal used to be the golden ticket for lucrative endorsements — think Mary Lou Retton on a Wheaties…
Winter Games Help NBC Win The Ratings Game; Nielsen Week In Review Wednesday, February 14, 2018 Olympic thrills and the aftermath of a patriarch’s death on “This Is Us” combined to give NBC a golden ratings…