Marketing, Politics, High-Profile Endorser Collide At Under Armour Wednesday, February 15, 2017 Whether the dust-up between NBA superstar Stephen Curry and Under Armour keeps mushrooming or fizzles out, this much is true:…
Addition Through Multiplication For Elite Athletes In Under Armour’s “Rule Yourself” Wednesday, October 21, 2015 Topping SHOOT’s quarterly VFX/Animation Chart is a visually ambitious Under Armour commercial, “Rule Yourself—Anthem,” directed and shot by Oscar-winning (for…
Under Armour Underscores Advertiser Risk In Sponsoring Big Events Wednesday, February 19, 2014 The 2014 Sochi Olympics were expected to be a triumphant moment for the U.S. speedskating team — and the squad's…