Brand Equity: Is Marketing Makeover For โWhiteningโ Cream Real Or Just Cosmetic? Sunday, July 26, 2020 The world's biggest cosmetics companies have been selling a fairy tale that often goes something like this: If your husband's…
Cream of Wheat, Mrs. Butterworth confront race in packaging Thursday, June 18, 2020 Colgate, Cream of Wheat and Mrs. Butterworth are the latest brands reckoning with racially charged logos.The soul-searching comes in the…