The IOC is relaxing a rule that prohibited athletes from promoting non-official sponsors during the Olympics.The International Olympic Committee executive…
Browsing: Olympics
The swoosh and the rings will stick together through at least 2020.The U.S. Olympic Committee signed an extension to its…
If Boston, Los Angeles, San Francisco or Washington is picked to host the 2024 Olympics, the U.S. Olympic Committee will…
NBC Universal's Sochi performance is partly measured in gold, too.Televising the Olympics is a complex, multi-million dollar business venture that…
The pressure to win during the 2014 Sochi Olympics is nearly as intense for marketers as it is for the…
The 2014 Sochi Olympics were expected to be a triumphant moment for the U.S. speedskating team — and the squad's…
Want to see the glasses and goggles that aerials skier Lydia Lassila and snowboarder Lindsey Jacobellis wore at the Sochi…
While several Olympic sponsors have spoken out against Russia's restrictions on gay rights ahead of the Sochi Winter Games, Chevrolet…