The International Olympic Committee’s three major Japanese sponsors — Toyota, Panasonic and Bridgestone — are terminating their contracts. This leaves…
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TOKYO (AP)–Olympic sponsor Panasonic is terminating its contract with the IOC at the end of the year, the company said…
The Olympic world’s ever-expanding quest to draw in young fans is meeting them where they are — on Roblox. The…
Vehicle manufacturer Toyota is set to end its massive sponsorship deal with the International Olympic Committee after this year's Paris…
The International Olympic Committee has signed Anheuser-Busch InBev as the first beer brand in the 40-year history of its sponsorship…
Renowned Chinese filmmaker Zhang Yimou is promising a simpler opening ceremony for next month's Beijing Winter Games with a bold…
NBCUniversal will present 7,000 hours of coverage of the upcoming Tokyo Olympics across eight networks and multiple digital platforms from…
Tokyo has been "cornered" into holding the games during the coronavirus pandemic, one of Japan's best-known Olympians and an executive…
U.S. Olympic hopefuls will be able to cut their own deals with the U.S. Olympic and Paralympic Committee's marketing partners…
The only thing more difficult than staging next year's Tokyo Olympics in a pandemic might be convincing sponsors to keep…