Effie UK and Ipsos Report Concludes Marketing Industry Should Do Its Part To Heal Societal Divisions Monday, September 23, 2024 Society has never been more divided, according to a new report Healing the Divide in which Effie UK and brand…
Effie and Ipsos Team On Report Substantiating The Power of Empathy In Effective Marketing Friday, December 15, 2023 Empathy is an underrated and powerful business driver in marketing, according to new research. The Empathy Gap and How to Bridge…
Effie UK report examines work during the pandemic Monday, March 7, 2022 Embracing constraints, setting clear objectives, and sticking with long-running campaigns are key themes to the most effective U.K. campaigns during…