The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, has elected Krishan Bhatia, president and chief business…
Browsing: Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) has moved its NewFronts event, originally scheduled for April 27-May 6, to now run during…
Last year the Interactive Advertising Bureau (IAB) held its inaugural Digital Content NewFronts West event in L.A., during which varied…
Pardon the interruption has given way to often not getting the chance to interrupt at all. And because of that…
Six advertising trade groups–the 4A’s, Association of National Advertisers, Interactive Advertising Bureau, American Advertising Federation, Data & Marketing Association, and…
The Interactive Advertising Bureau (IAB) revealed the recipients of the international 2016 IAB MIXX Awards at an annual dinner and…
The Interactive Advertising Bureau (IAB) and its Mobile Marketing and Digital Video Centers of Excellence released “Is Virtual the New…
Regular viewers of original digital video programming have grown to 63 million in 2016 from 45 million in 2013, according…
Advertisers and media buyers have made an impressive 114 percent increase in investments in original digital video programming over the…
Lauren Wiener, president, Buyer Platforms, Tremor Video, has been elected as chair of the Interactive Advertising Bureau (IAB) Board of…