The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, has elected Krishan Bhatia, president and chief business…
Browsing: IAB
Five of the nation’s largest advertising trade associations are urging Gov. Gretchen Whitmer to rescind the portion of her executive…
The Interactive Advertising Bureau (IAB) has moved its NewFronts event, originally scheduled for April 27-May 6, to now run during…
Pardon the interruption has given way to often not getting the chance to interrupt at all. And because of that…
Facebook and other companies routinely track your online surfing habits to better target ads at you. Two web browsers now…
Day One of the 2016 IAB MIXX Conference saw marketers, advertising executives, publishers, and technologists coming together to share insights about the…
The Interactive Advertising Bureau (IAB) and its Mobile Marketing and Digital Video Centers of Excellence released “Is Virtual the New…
Eight leading trade associations serving the advertising, marketing, and video technology industries are joining forces in an historic bid to…
Regular viewers of original digital video programming have grown to 63 million in 2016 from 45 million in 2013, according…
Advertisers and media buyers have made an impressive 114 percent increase in investments in original digital video programming over the…