VAB, 4A’s Join ANA Cross-Media Measurement Initiative Thursday, December 23, 2021 The Video Advertising Bureau (VAB) and the 4A’s (American Association of Advertising Agencies) have joined the ANA’s (Association of National…
ANA partners with Comscore on cross-media measurement effort Thursday, June 24, 2021 The ANA (Association of National Advertisers) is partnering with Comscore to conduct a preliminary test as part of the trade…