The FIFA corruption crisis is hurting its search for new World Cup sponsors.Targeting almost $6 billion in revenue from the…
Browsing: Coca-Cola
Coca-Cola said its profit rose in its second quarter as it raised prices, cut costs and benefited from a gain…
FIFA has been told by sponsor Coca-Cola to appoint an independent commission to lead a reform process aimed at cleaning…
FIFA's sponsorship paymasters are facing mounting calls to put pressure on soccer's global governing body to clean up its act…
The latest ally in competitive gaming's fight for mainstream awareness just might be marketers.At an intimate, invite-only gathering this week…
The National Basketball Association is trading Coke for Pepsi.The league said Monday that it's struck a new marketing partnership with…
It was a tempest in a coffee cup.Mega coffee chain Starbucks wanted to spark a conversation about race when it…
Coca-Cola is working with fitness and nutrition experts who suggest its soda as a treat at a time when the…
Donald Keough, who helped steer Coca-Cola through the "cola wars" of the 1980s and played a key role in the…
Coca-Cola is replacing its chief marketing officer as the world's biggest beverage maker fights to boost flat soda sales.The Atlanta-based…