Marketers should require media agencies to be fully transparent to elevate trust and restore confidence in the client/agency partnership, according…
Browsing: ANA
Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the…
Business-to-business marketing executives must combine strong leadership skills with deep marketing experience to clearly establish their companies’ competitive advantage, which…
The ANA (Association of National Advertisers) has announced the creation of a new Business-to-Business Hall of Fame, and named veteran B-to-B…
Screen Actors Guild–American Federation of Television and Radio Artists (SAG-AFTRA) and the ANA-4A’s Joint Policy Committee on Broadcast Talent Union…
The Association of National Advertisers (ANA) surveyed its members to understand marketers’ perspectives of viewability verification procedures used by digital…
The ANA (Association of National Advertisers) and the Advertising Educational Foundation (AEF) announced that their boards of directors unanimously approved…
The American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) announced that Linda…
The ANA (Association of National Advertisers) elected Tony Pace, global chief marketing officer at Subway, as its new chairperson and…
AICE–the trade association with members spanning independent creative editorial, design, VFX, color grading and audio post houses–has issued a policy…