Roku to acquire Nielsen’s Advanced Video Advertising biz Monday, March 1, 2021 Roku, Inc. (NASDAQ: ROKU) has entered into an agreement to acquire Nielsen’s (NYSE: NLSN) Advanced Video Advertising (AVA) business, which…
Addressable TV Ads Hit The Political Campaign Trail Monday, February 17, 2014 The days when political campaigns would try to make inroads with demographic groups such as soccer moms or white working-class…