The creative proposition relies on contrasts: Use a mundane slice-of-Sunday-life to compel viewers to take action.This challenging strategy is successfully…
Browsing: The Best Work You May Never See
So it’s come to this: The commercialmaking business is so strapped for cash that a group of industry professionals must…
It’s early morning. The alarm clock rings. Rather than biding his time to get a few more minutes of shuteye,…
This animation spot at first appears to be a kitschy promo featuring "Mr. Hotdog," "Mr. Popcorn," "Ms. Candy" and "Mr.…
This public service spot thrusts us into a high-energy cheerleading contest. We’re watching what seems like a live, televised sports…
This dark, disturbing PSA centers on a threatening, distorted male voiceover accompanied by glimpses of something we cannot quite discern.…
While comedy and cancer hardly seem a match, the two "c" words team up effectively in "Alley"—an American Cancer Society/Ad…
This spot opens on a white van cruising through a quiet stretch of residential suburbia at night. Are the vehicle’s…
Even war heroes admit to having been afraid. But sometimes fear can be paralyzing, and a well-chosen word of encouragement…
The spot opens with a close-up on an eccentrically dressed and made-up older woman. The atmospheric lighting suggests the supernatural.…