A tale of two studies—each with a woeful message. According to the 2001 Television Commercial Monitoring Report released last month…
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Following the loosening of TV advertising restrictions on pharmaceuticals, spots in that product category have since become prevalent, if not…
As reflected in last week’s Super Bowl feedback story, the agency creatives in our informal poll weren’t too enamored of…
Maybe it’s the bleeding heart in me—or just an inherently offbeat sense of free association—but the Super Bowl feedback and…
As reported in SHOOT last month, Gov. Gray Davis’ proposed budget for California’s 2002-’03 fiscal year contained some welcome news…
As agencies and clients grapple with what’s appropriate in terms of humor and/or emotion in their commercial messages for the…
We’re gratified whenever an entry in our "The Best Work You May Never See" gallery goes on to actually be…
The situation unfolding relative to the Washington State Film Office prompts my hearkening back to Father Guido Sarducci’s comedy routine—I…
Tis better to give than to receive. This time-honored adage is among the most valuable lessons learned from 2001 as…
If they were foreign films, three of the articles on this week’s front page would carry subtitles that include the…