When it comes to Generation Z, and how important they are for the future of your brand, I like to…
Browsing: POV (Perspective)
How does one make an impact in music? For many folks like me, who were formally trained in music, impact…
The industry is constantly evolving, but one trend that looks like it will continue is the decrease in economic pressure…
A recent project I directed for Vodafone Greece took the spot into a whole other world by shooting on film.…
A few weeks ago I sent an e-mail to introduce someone to an old friend who has produced TV commercials…
With the cost of Internet coming down and the availability of robust Internet service providers (ISPs) going up, a client…
Let’s face it: with today’s ever-changing and oversaturated media landscape, it’s harder for content creators and brand builders to cut…
If you’ve ever watched a team challenge on “Hell’s Kitchen,” you’re familiar with this scenario: First, it’s the flow of…
I was teaching VR in San Francisco when I received an unforgettable call. It was Maria Bello, trying to produce…
After graduating from film school, I began my career in acquisitions and development for an independent film distributor. I spent…