Mark Twain once remarked that when he was a boy of 14, his father was so ignorant, he could hardly…
Browsing: POV (Perspective)
AGENCIES: J. Walter Thompson, Detroit, and Ogilvy & Mather, Dearborn, Mich. CLIENT: Ford Motor Company. TIMELINE: First call to airing…
This week’s "Your Shot" is excerpted from a keynote address delivered at the Myers Conference, a two-day gathering to discuss…
It’s been a thrilling ride, this last decade or so, in terms of the sweeping changes in our industry. And…
You’d have to live on Pluto to not know about the phenomenal popularity of Who Wants To Be A Millionaire,…
Do you remember the old TV commercial for Memorex, in which the question was asked: "Is it live or is…
Convergence is the buzz word du jour in media circles. But what does convergence mean for those of us who…
At approximately 9:47 on June 29, Scott Fessler, Katsin/Loeb’s creative assistant, ambled up to me and murmured, "I think we…
It was very kind of the people of SHOOT to allow me to write two Your Shots in a month.…
When television was introduced into living rooms in the 1940s, people were saying that radio was on its way out.…