Last year, I went out to NAB [the National Association of Broadcasters convention in Las Vegas, Nev.] with my fellow…
Browsing: POV (Perspective)
As the frenzy of the 2003 awards season begins and a flurry of call-for-entries postcards and e-mails are distributed to…
In response to the need for increased vigilance and readiness as requested by the Office of Homeland Security, our company…
Editor’s Note: The following excerpts are from a speech delivered at a High Tech Marketing Alliance meeting that took place…
I heard a story the other day about a commercial that, I think, was shot for a breakfast cereal. It…
During the past few years, language has been segregating the television commercial industry by establishing a general market and a…
Production companies often have complex relationships with their sales reps. The union begins with lots of energy and enthusiasm, declarations…
Of the many myths associated with the digital age (easier, faster, cheaper, better quality, no signal degradation, to name a…
There is a myth pervading our industry about high-definition (HD) technology. High-definition, so the story goes, is an exciting, great-looking…
I was recently on the phone with a record company on behalf of an ad agency looking to license a…