Browsing: POV (Perspective)

Too often, people who have worked and played in our business drop from view, and we don’t mark their absence.…

I am trying to get excited about this year’s NAB Convention in Las Vegas. I am trying! The only call…

Last year, I went out to NAB [the National Association of Broadcasters convention in Las Vegas, Nev.] with my fellow…

As the frenzy of the 2003 awards season begins and a flurry of call-for-entries postcards and e-mails are distributed to…

In response to the need for increased vigilance and readiness as requested by the Office of Homeland Security, our company…

Editor’s Note: The following excerpts are from a speech delivered at a High Tech Marketing Alliance meeting that took place…

I heard a story the other day about a commercial that, I think, was shot for a breakfast cereal. It…

During the past few years, language has been segregating the television commercial industry by establishing a general market and a…

Production companies often have complex relationships with their sales reps. The union begins with lots of energy and enthusiasm, declarations…