2005 will go down in advertising history when HD commercials (finally!) arrived. It began with the Super Bowl. For the…
Browsing: POV (Perspective)
After years of litigation, California infomercial producer Modern Interactive Technology, Inc. (“MIT”), along with its two principals, recently settled charges…
The decline in audience viewing of television advertising due to personal video recorders (PVRs), picture-in-picture and channel surfing has led…
Earlier this year, SHOOT reported that the AICP revised its Guidelines to address concerns in the production community about late…
Responding to a complaint brought by Commercial Alert in late 2003, the Federal Trade Commission (“FTC”) recently said that it…
Now that Pepsi is paving the way for commercial spots shown theatrically, the rest of the advertising pack won’t be…
We’ve all heard countless proverbs regarding Change and the opportunity that it creates. Yet no matter how many times we…
Like many Americans, I have had some awkward conversations with my dental hygienist trying to explain why I hadn’t flossed. …
Saturday, Sept. 25, 11:09 p.m. I’m on a date with a supermodel, sitting in a trendy West Los Angeles eatery.…
We are always looking for ways to break into agencies, meet new creatives, do that "A" work—but how? Reps? Marketing?…