Browsing: POV (Perspective)

What a difference a year makes. At this time in 2006, Robert J. Coen, senior VP/director of forecasting at Universal…

America as a brand is hurting overseas. Indeed if the United States had an ad agency, that shop would be…

The pro bono movement in advertising didn’t really start in the Mad Men creative ’60s. It began in the ’80s…

In what has become an annual SHOOT tradition, John Leverence, senior VP, awards, for the Academy of Television Arts and…

Fifteen years ago, there was a pretty clear difference between “regional” and “national” advertising. If you were a creative on…

I launched HOOK.tv last month and instantly became a network president. HOOK.tv is the premier online multi-channel TV portal, social…

What did you miss this year at NAB? HD is only a buzz word if the camera is under $3,000. …

Aero Film has always garnered work that finds its way to the Big Screen. If you’re a filmmaker, it’s always…