What a difference a year makes. At this time in 2006, Robert J. Coen, senior VP/director of forecasting at Universal…
Browsing: POV (Perspective)
America as a brand is hurting overseas. Indeed if the United States had an ad agency, that shop would be…
The pro bono movement in advertising didn’t really start in the Mad Men creative ’60s. It began in the ’80s…
In what has become an annual SHOOT tradition, John Leverence, senior VP, awards, for the Academy of Television Arts and…
Back in the good old days it was customary for production companies to employ sales representatives that were exclusive to…
Fifteen years ago, there was a pretty clear difference between “regional” and “national” advertising. If you were a creative on…
I launched HOOK.tv last month and instantly became a network president. HOOK.tv is the premier online multi-channel TV portal, social…
Michael Mark is no stranger to SHOOT’s readership, particularly around Super Bowl time. His assessment of each year’s crop of…
What did you miss this year at NAB? HD is only a buzz word if the camera is under $3,000. …
Aero Film has always garnered work that finds its way to the Big Screen. If you’re a filmmaker, it’s always…