Recent years have been an absolute cat and mouse game for advertising agency producers and production companies. What’s important?…
Browsing: POV (Perspective)
One of the many fascinating things about :30 storytelling is that every project is a different experience with unique challenges.…
Facing more pressure to profit from its huge audience, YouTube is letting advertisers promote their commercial clips alongside the search…
The music business has morphed to become part entertainment, part advertising, part technology, and part anything goes. Everything about…
The most exciting trend I see in advertising today is the shift of the relationship between the agency and the…
About three days before most shoots take place I lose my producer. And all the other serious, hard working production…
The transition to an all-digital tapeless workflow has transformed how we do business. Production companies are realizing the cost benefits,…
You might ask, “How do I know this?” Through my own personal research, of course. It all goes back…
YES! YES! YES! The fun was back big time this year. I know, the economy sucks, the work sucks, the…
This week Simpson Films hosted a sneak preview of where spot production is heading. The event featured a compelling look…