When a production company and a director decide to work together, it’s often after many months of discussions about the…
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Alka-Seltzer recently launched a remake of its famous “Try it, you’ll like it” commercial from the 1970s. The new commercial…
Reacting to consumers’ concerns about issues such as unemployment, the trade deficit, and world events, advertisers often want to market…
If your kids are overweight, there are people who say that the food companies and their advertising are (at least…
The National Advertising Division recently told Dr. Pepper Seven Up, Inc. that advertising for its 7UP PLUS soda, which is…
Direct-to-consumer (“DTC”) prescription drug advertising has been the subject of a great deal of criticism lately. Critics say that all…
When developing advertising concepts, creatives get their inspiration from many sources. But when the inspiration comes from other creative works,…
Last month’s LegalEase discussed some of the mistakes that directors make when joining a production company. When negotiating with directors,…