Browsing: Features

This week’s series focuses on interactive ad agencies, and to that end SHOOT surveyed a sampling of creative execs at…

Last month, the Internet Advertising Bureau (IAB), in conjunction with its broadband committee, released creative guidelines for online broadband video…

“The culture is not something static so we don’t really spend time trying to maintain it. We spend more time…

(Editor’s note: Last week, SHOOT reported on the debut of Silverscreen in the context of it being one of several…

Creating campaigns beyond the 30 and 60-second formats is fast becoming standard operating procedure. Integrated campaigns–with viral ads, Webisodes, DVDs…

The subject of high definition (HD) commercialmaking is vast. Forces from technological changes to new creative options to government mandates…

For client Tanqueray, Grey Worldwide, New York, is building upon the spot soundtrack. The agency, along with Music Beast, New…

The top 10 chart for fall highlights an animated urban landscape for Reebok that features an obstacle course set to…

Music for advertising is not such a simple proposition anymore. With record companies and recording artists increasingly interested in gaining…

Centennial, Colo.-headquartered National CineMedia–a venture of AMC Entertainment, Cinemark USA, and Regal Entertainment Group, three of the world’s leading theatrical…