The ability to create photoreal CG humans has long been viewed as a sort of Holy Grail as a tool…
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“The challenges for all of us in this business are twofold,” relates Tim Pontarelli, group creative director at Leo Burnett…
Advancements in digital cinematography camera technology have prompted a flurry of discussion in the production community. It has similarly sparked…
Before teaming up with bicoastal Lost Planet in March of 2002, executive producer Betsy Beale worked with TBWA/Chiat/Day, San Francisco,…
In recent months, a high-profile promotion and hire underscore that a number of ad shops are starting to look to…
Orchestral fare–which may not be in vogue in today’s fast paced, at times seemingly synthesized society–nonetheless shows its timeless capacity…
When SHOOT asked for feedback about the competitive demo dynamic, we discovered it’s still a heated topic. Jack Livesey, co-proprietor…
In the Nike spot “Swing,” out of Wieden + Kennedy, Portland, Ore., the sound of a cello mirrors the inertia…
The times, they are a changing. Nielsen is shifting its audience measurement methodology to account for viewership–or the lack thereof–during…
The immense number of potential locations in New England that appeal to directors and producers remains the same, from the…