Tony Petrossian of Rockhard Films, West Hollywood, thinks of his music videos as branded content. “The challenge is to write…
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When it comes to HD production and postproduction, ad agency producers are rolling up their sleeves. exploring and growing. While…
Lexus’ long running campaign slogan, “The Relentless Pursuit of Perfection,” is a mantra that cinematographer Jordan Valenti knows all too…
On May 23 at the DGA Theatre in New York, SHOOT debuted its fifth annual New Directors Showcase reel, which…
Viva la difference! Tony Granger, chief creative officer of Saatchi & Saatchi New York, was honored to serve as advertising…
Two years ago the Association of Independent Creative Editors’ (AICE) Boston chapter decided to create College Park, an editing competition…
As the ad biz extends beyond the traditional broadcast :30, so too are music houses diversifying their lot into varied…
Last month the Florida Governor’s Office of Film and Entertainment reported there were movies shooting in three major Florida cities…
What do skateboards, Velcro fasteners, computers and electric guitars have in common? They are all inventions that came from the…
Ask Aaron Baxter and Alex Catchpoole, VFX supervisors at New York-based Guava what the latest “look” is in visual effects…