“Casting is everything to a commercial. Think about the spots you have seen that are the true classics. They are…
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Bruce Horwitz, owner of final audio mix facility Lime Studios, Santa Monica, and his wife are in the process of…
In the coming months, agencies are going to have to work faster with less to remain competitive. The increased pressure…
When it comes to music licensing, one size does not fit all. So while Getty’s acquisition of Pump Audio will…
Setting a precedent at Cannes this year, festival organizers awarded a first ever “Green Lion”–a Lion statuette dipped in green…
“The show would simply not be as good if we couldn’t include commercials,” assesses Paul Debevec, chair of Siggraph 2007’s…
“While there’s a huge opportunity in the Hispanic market, we don’t feel the need to be boxed into that,” relates…
The bad news first: The Texas Film Commission is aware of 32 film projects in the last four years that…
Al Merrin, vice chairman, executive creative director and member of the board of directors of BBDO New York, has extensive…
Drinking one to two glasses of white milk a day is riskier than secondhand smoke. That’s the absurd claim made…