In an interesting branding endeavor, Ford is promoting it vehicles in :45 to :60 music videos on the hit reality…
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From the lines of the ancient poem The Thunder, Perfect Mind, director Jordan Scott–of bicoastal RSA USA and London-based RSA…
In a new incarnation of The Hire–Fallon’s famous branded content endeavor for BMW–the “Driver” character that Clive Owen brought to…
Underwriting is a great opportunity for branding, right? Maybe if you’re sponsoring an uninterrupted showing of Schindler’s List on a…
We’re a little more than halfway through the third season of NBC’s The Apprentice, and several brands have lent their…
You don’t have to spend a lot of money to produce branded content that works. That’s the lesson learned by…
Talk about devotion: A college kid named Chad loves SEGA of America’s Super Monkey Ball Deluxe so much that he…
Displaying a talent for zoning in on what’s hot in pop culture and a refreshing sense of humor, the marketing…
Volkswagen’s first-ever short film, “The Check Up,” made its world premiere at the recent 2005 Sundance Film Festival. Created by…
The day after the second episode of the third season of The Apprentice aired, millions of Americans were craving Burger…