Whether or not the Geico caveman will make it in primetime this fall remains to be seen. But the workers…
Browsing: Brandstand
Think America’s Top Model meets the Ultimate Fighting Championship and you have ” A Gentleman’s Disagreement Tournament” launched by Haggar…
Toyota and Saatchi & Saatchi LA have tackled high school football for an episodic branded entertainment series promoting the new…
OfficeMax, with the help of DDB Chicago, “punk’d” a bunch of Tuckahoe Middle School students for its latest back-to-school campaign.…
As the National Basketball Association playoffs reach the conference finals stage, many of the game’s biggest stars–including NBA MVP Steve…
The exploration of branded content–and using TiVo, for example, as a platform for entertaining client messages–has led agency Team One,…
Sea-Doo, the noted watercrafts company, has done more than just get its feet wet in branded content. Rather the company…
Being one of the National Basketball Association’s elite teams this season isn’t quite entertaining enough for the Dallas Mavericks and…
Entering the entertainment space as a content provider is a new role for Verizon, but one which members of the…
In line with the Bohemian-chic fashion trend taking hold this summer on women from coast to coast, M.A.C. (Makeup Art…