Michael Maxwell, creative director/composer of Pink Noise, New York, says that of his latest commercial work, "Wires," for Canon directed…
Browsing: Feature
For SHOOT’s Winter Top 10 spot tracks, the top three spots all have one striking characteristic in common: they contain…
McDonald’s recently broke a new Spanish-language commercial aimed at the U.S. Hispanic market. What makes the ad, "Anthem," interesting is…
The Dallas chapter of the Association of Independent Commercial Editors (AICE) is looking at 2000 as a watershed year to…
Texas is a big place—and not just geographically. When creating commercials, more and more out-of-town production companies are finding the…
Everyone knows that the Super Bowl is about more than football. The game is viewed as the premium arena for…
I’ve seen other companies and they sort of have the same answer, whether it’s a car, a lawn mower or…
Say you’re searching for the right animation house to produce a commercial. You can do things the old fashioned way,…
During the annual Academy Awards broadcast, television viewers get a rare and tantalizing look at animated short films, filled with…
Rainmaker Digital Pictures, a post/effects studio in Vancouver, B.C., has unveiled plans for what it bills as being Western Canada’s…