Baby Bob"—a tough-talking infant who is part of a recent campaign for FreeInternet.com—reflects a new kind of advertising. This may…
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This year’s race for the fourth annual primetime commercial Emmy Award was not without excitement. When the nominees were announced,…
Stock footage had been offered in much the same manner for years. An agency producer who wanted to augment live…
The need for stock footage has always helped clients with big ideas and smallish budgets do more with less. "I…
Spots comprised of stock footage are often straightforward affairs, with images from a library used to supplement live action footage.…
SHOOT talks with Austin, Texas-based GSD&M’s Jan Wieringa, who five months ago made the leap from the production arena to…
There is no formula," says Jennifer Golub of TBWA/ Chiat/Day. Those words apply to just about every aspect of her…
It may simply be a commercial for Ford touting the car-maker’s sponsorship of The Susan G. Komen Breast Cancer Foundation’s…
In its relatively brief two-year-plus existence, the Association of Music Producers (AMP) has already made its mark on several fronts.…
For SHOOT’s summer top 10 music and sound design chart, reels were everywhere. Despite the ongoing actors’ strike against the…