When the best commercial director of 2000 award is announced by the Directors Guild of America (DGA), on March 10,…
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HDTV is in a big mess, according to Kirk Hokanson, chairman of the Association of Independent Commercial Producers’ (AICP) new…
As the Internet matures, online content has become more dynamic, and consumers and advertisers alike are taking notice. According to…
"Driving To The Top" looks at Hugh Broder, the director of broadcast production at PentaMark Worldwide, Troy Mich. The newly…
In the fall of 1998, Hugh Broder faced a difficult choice: He could either leave the city where he’d spent…
Essential to an agency’s success is a first-rate production department. That’s the shared opinion of former agency producers JD Williams…
For Steve Humble, VP/senior producer, there are no two ways about it: Creative is king. And for the past year,…
In recent months, several advertisers have showcased the songs of major recording artists. Nissan, Nordstrom’s and others have used tunes…
Some ad agencies have music producers who work as part of their production department, but Leo Burnett USA, Chicago, has…
Otherworldly images and fantasy-laden concepts dominate SHOOT’s top three music and sound design tracks. In Sony PlayStation’s "PlayStation 9," a…