How do you promote a company that creates systems that design microchips? And make it interesting? If you’re San Francisco…
Browsing: Feature
There are probably few jobs in advertising more challenging or more closely scrutinized than the launch of a new car…
It is competition of the sweetest kind for editors Randy Kramer and Erik Carlson, who are staffers at The Assembly…
There was never a huge spotlight on it until after we cut it and we started to see it was…
Editors often play a crucial role in a spot’s success. This week’s Special Report focuses on three of the editors…
An Olympic athlete doesn’t have to win a gold medal to make an indelible impression on viewers around the world.…
In the past few years, two major influences have altered the nature of the stock footage world: consolidation of the…
In "Deuces Wild" SHOOT talks to Rachel Novak and Chris Ott, senior producers at Merkley Newman Harty & Partners, New…
What we ended up doing was making tiny movies, that in tone and tact, became a metaphor for the kind…
Back when he was a freshman at Northeastern University in Boston, Vic Palumbo thought he wanted to be a businessman.…