To the general public, mixing is an unknown art. To the producers of commercials, however, it is a crucial skill.…
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How do you promote a company that creates systems that design microchips? And make it interesting? If you’re San Francisco…
There are probably few jobs in advertising more challenging or more closely scrutinized than the launch of a new car…
It is competition of the sweetest kind for editors Randy Kramer and Erik Carlson, who are staffers at The Assembly…
There was never a huge spotlight on it until after we cut it and we started to see it was…
Editors often play a crucial role in a spot’s success. This week’s Special Report focuses on three of the editors…
An Olympic athlete doesn’t have to win a gold medal to make an indelible impression on viewers around the world.…
In the past few years, two major influences have altered the nature of the stock footage world: consolidation of the…
In "Deuces Wild" SHOOT talks to Rachel Novak and Chris Ott, senior producers at Merkley Newman Harty & Partners, New…
What we ended up doing was making tiny movies, that in tone and tact, became a metaphor for the kind…