To the casual television viewer these days, it might seem that advertisers have stepped back somewhat from big special effects…
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Can you make a two-dimensional icon into a 3-D action hero within a five-day timeframe? BBDO New York and director…
Lo the battered thumbs of a generation, so cruelly blistered on the unforgiving buttons of their Nintendo Gameboys. A bit…
Back in 1991, BBDO New York launched "Done That," for Diet Mountain Dew—and introduced TV audiences to four new cultural…
Of all the things I’ve worked on, this was so easy," says Laura Fegley, a copywriter at Cliff Freeman and…
State budgets are facing shortfalls across the country, and with no quick turnaround in sight for the U.S. economy, many…
Agency CreativeIn "Dewing It" SHOOT looks at two news spots-"Whale" for Mountain Dew, and "Mascot" for Code Red, a Mountain…
The images in "Ultimate," a regional Daimler Chrysler campaign out of BBDO Detroit, Troy, Mich., for use in California, Texas,…
Basically, there are two ways to score a spot: commission a composer or music house to write an original track,…
In the fall of 2002, director Lara Shapiro was awarded a package of NFL spots featuring actor Don Cheadle (Ocean’s…